coke reports lead

Using Shopper Research to Grow C-Store Sales

North America NACS, 2012

Convenience stores are well positioned to serve the traditional convenience customer, but the rapidly changing marketplace can create significant challenges. Virtually every retailer is looking for ways to build their business by providing solutions for time-starved shoppers. Shoppers have many more choices now that drug and dollar stores, supermarkets and big-box retailers are also trying to win their convenience business.

This report aims to find ways for convenience retailers to “sell more to customers.” Starting by taking a close look at consumer and shopper research, this report provides readers with a better understanding of shopper needs and actionable insights to help c-stores growth their business.