Hero Image

Conscious Capitalism: Liberating the Heroic Spirit of Business

February 15, 2013

From Conscious Capitalism, Inc.:

Conscious Capitalism builds on the foundations of Capitalism – voluntary exchange, entrepreneurship, competition, freedom to trade and the rule of law. These are essential to a healthy functioning economy, as are other elements of Conscious Capitalism including trust, compassion, collaboration and value creation.


About the Authors

John Mackey is the CEO and cofounder of Whole Foods Market and cofounder and director of the nonprofit Conscious Capitalism Inc. He has devoted his life to selling natural and organic foods and to building a better business model.

Dr. Rajendra (Raj) Sisodia is a professor of marketing at Bentley University. He has authored and co-authored seven books, including Firms of Endearment. Raj is a director and member of the executive team of Conscious Capitalism, Inc.

More information about the book: Conscious Capitalism: Liberating the Heroic Spirit of Business