What is Employee Engagement?

The first phase of the Coca‑Cola Retailing Research Council North America NACS project on building a culture of engagement was designed to motivate interest through a series of compelling firsthand experiences with employee engagement. These videos, based on industry analysis, are available on the council website and are a great way to learn from your peers.

The second phase of the work, which is posted this week, is the first of five lessons on “How employee engagement works.” Each segment, narrated by Professor Blake Frank, serves up clear, practical insights that will benefit anyone supervising people in the convenience store business.

These lessons answer the question “What is employee engagement?” Blake Frank takes apart this complicated subject and provides illustrated examples that give managers the ability to quickly figure out when an employee or group is or is not engaged. It’s clear by the end of the lesson why employee engagement can have such a powerful influence on customer experience and overall company performance.