Don Sanderson is the Chief Merchandising and Marketing Officer for Meijer, Inc., the Grand Rapids, Mich.-based retailer that operates more than 500 supercenters, neighborhood markets and Express locations throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.
Under Don’s leadership, Meijer launched numerous corporate initiatives, such as the expansion of the premier Frederik’s by Meijer brand, which reflects the high standards and unique vision of its namesake, Fred Meijer, and revamped mPerks, the retailer’s digital coupon and rewards program, which now allows customers to earn points on every dollar spent, in a more engaging and personalized way. Don also helped lead the retailer’s partnership with Flashfood, including the addition of SNAP benefits in Meijer stores, and the launch of Meijer Grocery, a new store format focused on providing a streamlined shopping experience for day-to-day needs in a smaller footprint.
Previously, Don served as Senior Vice President of Merchandising, Foods, Softlines, Procurement and Small Formats, leading all merchandising functions in those departments, including product selection and development, sourcing, pricing and presentation.
Prior to his employment at Meijer, Don spent 7 years at Target where he held a variety of positions within Merchandising, Merchandise Presentation and Negotiation. Don began his career in the automotive industry, where he worked as a buyer for both Honda of America and Ford Motor Company.
Don Sanderson received his bachelor’s degree in marketing from Michigan State University and earned his master’s degree in business from The University of Notre Dame.