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Technology
The Coca‑Cola Retailing Research Council has been at the forefront of investigating the impact of technology on the retail industry. The Council’s studies focus on the integration and utilization of advanced technologies such as artificial intelligence, big data analytics, and digital transformation. By examining these technological advancements, the Council provides critical insights and strategic recommendations for retailers to enhance operational efficiency, improve customer experiences, and stay competitive in a rapidly evolving market.
- Fighting What's Different Differently: Retention in the Grocery Front Line
- Fighting What's Different Differently: Retention in the Grocery Front Line
What are shoppers’ expectations around technology?
In many ways, shoppers don't think about technology in food stores but expect those stores to have the products they want and to provide an easy experience; and that all depends on technology.
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How does social media impact food industry trends?
Social media provides countless new ways for shoppers to share information on shopping, cooking, and eating. Retailers are learning how to use social media to better connect with and serve their shoppers.
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What role does AI play in the future of retail?
Artificial intelligence is still relatively new, but already there are signs that AI will be used in everything from ordering patterns to menu and nutrition suggestions for shoppers. Like many technologies before it, AI will no doubt offer far more uses than anyone can guess at today.
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