Research Topics

Shopper Insights

The Coca‑Cola Retailing Research Council is dedicated to conducting comprehensive studies in the realm of research and insights to drive informed decision-making within the retail sector. The Council provides in-depth analysis on various market trends, consumer preferences, and emerging retail technologies. This invaluable research enables retailers to gain useful insights and develop strategic initiatives that enhance their competitive edge, improve customer experiences, and optimize operational efficiencies.

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How can I harness shopper insights to grow sales in my store?

Shopper needs and habits are constantly changing. Council studies examine these changes along with demographic shifts to help retailers better understand and serve their changing customers in important and innovative ways.

How do convenience store shoppers think about store safety?

Convenience shopping trips continue to evolve with focus growing on quality food choices, but shoppers still place a high premium on personal safety. Council studies have highlighted significant changes in store design to enhance feelings of security for staff and shoppers.

What are shoppers’ expectations around health and wellness?

Shoppers’ expectations and desires around health and wellness are constantly changing and increasingly important. Recent Council studies demonstrate steps retailers can take to highlight healthier choices and services in the store.

How can I connect better with shoppers?

Retailers need a deep understanding of their shoppers in order to develop a clearer and more relevant connection with them. Council studies explore the intricate mix of needs, wants, and limitations that drive shoppers’ seemingly conflicting purchasing choices.

The World According to Shoppers

Large Stores
February 2004

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The world according to shoppers report

Related Research

How do today’s shoppers think about sustainability?

Attitudes toward sustainability are constantly shifting and vary widely among shoppers. However, most want their food stores to offer choices and information to help them live more sustainably.

Sustainability
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What are shoppers’ expectations around technology?

Retailers have learned through the years that technology only matters to shoppers when it demonstrates ways to make the shopping trip easier and more engaging or when it is best employed to help reduce costs and prices.

Technology
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Browse More Curated Content

People & Culture

Retail is largely a people business and these reports examine key characteristics of successful managers and leaders as they build winning cultures.

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Technology

In countless ways, technology has become crucial to successful retail operations. Council studies have examined how to best use new technology and how to prepare for likely changes to come.

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Sustainability

Consumers frequent food stores most, and their purchases influence environmental attitudes on packaging and waste. Council studies have explored how retailers can address these issues.

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Large Stores

Conducted by CCRRC, these studies focus on stores with a broad mix of grocery and fresh items, such as supermarkets and supercenters.

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Convenience Stores

Conducted by NACS CCRRC, these reports examine issues of importance to the entire convenience store industry.

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