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Shopper Insights
The Coca‑Cola Retailing Research Council is dedicated to conducting comprehensive studies in the realm of research and insights to drive informed decision-making within the retail sector. The Council provides in-depth analysis on various market trends, consumer preferences, and emerging retail technologies. This invaluable research enables retailers to gain useful insights and develop strategic initiatives that enhance their competitive edge, improve customer experiences, and optimize operational efficiencies.
- Fighting What's Different Differently: Retention in the Grocery Front Line
- Fighting What's Different Differently: Retention in the Grocery Front Line
What are shoppers’ expectations around health and wellness?
Shoppers' expectations around health and wellness keep shifting, and GLP-1 medications are changing what many shoppers reach for. In the NACS CCRRC 2026 study, GLP-1 shoppers were nearly 2.5 times as likely as the average shopper to visit a convenience store specifically for a fresh snack, and nearly 1 in 3 bought one on their trip. Earlier Council research connects food and health to help grocery retailers expand their market.
What makes shoppers choose a convenience store, or go elsewhere?
One in four convenience shoppers considered going somewhere else on their most recent trip, most often to a grocery store, a fast-food restaurant, or a coffee shop. The NACS CCRRC 2026 study ranks what draws shoppers in and what keeps them away. Price tops both lists, and unclean restrooms rank second among the reasons shoppers visit less often.
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How can I harness shopper insights to grow sales in my store?
Shopper needs and habits are constantly changing. Council studies examine those shifts to help retailers understand and serve their customers, and the NACS CCRRC 2026 study goes a step further: its Dynamic Trip Insights Tool lets operators filter the survey data by region, operator size, and demographic to see what matters most to the shoppers they serve.
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How can I connect better with shoppers?
Retailers need a deep understanding of their shoppers in order to develop a clearer and more relevant connection with them. Council studies explore the intricate mix of needs, wants, and limitations that drive shoppers’ seemingly conflicting purchasing choices.
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