Coca-Cola Retailing Research Council

Featured reports

Small is the New Big: Understanding and

Small self-service stores are growing in Europe. Between 2011 and 2017, 100,000 new small self-service stores opened in the 44 countries of Europe. The growth of small self-service stores is partly a response to five megatrends: urbanisation, household size, women...

Europe, 2018

Small is the New Big: Understanding and Leveraging

Small self-service stores are growing across the 85 countries of Eurasia & Africa, with double digit rates of unit increase in Turkey and Russia during the past few years. The growth of small self-service stores...

Eurasia & Africa, 2018

Preparing for Success in the Omni-Channel World

The growing power of electronic commerce requires traditional retailers to examine how to best serve customer needs no matter which way they choose to shop. However, the omni-channel journey is extremely complex, requiring careful consideration...

Latin America, 2017

Surviving the Brave New World of Food Retailing:

Disruptive forces are forever changing the world of retail. Today’s shoppers—armed with new technologies and shifting personal needs and aspirations—are seeking entirely new solutions and customer experience from their stores. As a result, traditional strengths,...

North America, 2017

The Online Fresh Foods Opportunity in Asia Pacific

The Online Fresh Foods Opportunity in Asia Pacific examines why connected urban Asia Pacific region shoppers continue a disproportionate rate of purchasing fresh foods categories in stores. Examining original research with shoppers in 9 cities across...

Asia Pacific, 2016

Winning With the Connected Shopper in Eurasia and Africa

The 85 countries of Eurasia & Africa are experiencing a smartphone revolution that will allow a new era of connected shopping, bringing multiple benefits to both consumers and retailers. This report looks at the wants...

Eurasia & Africa, 2016

People Power for C-Stores: Using Employee Engagement to

When it comes to business, people matter. Studies consistently show that employee engagement leads to business growth, and that’s why the North America NACS Council chose to study the topic in this three-phase project. The...

North America NACS, 2016

Blog

What’s in a Name?

May 31, 2018

Learn the difference between customers, consumer and shoppers – and why it matters in shopper marketing.

A Glimpse into the Future

May 31, 2018

What will the future of retail look like? The CCRRC North America report has some ideas – and some tips for retailers.

The most

relevant and insightful

retail research available

The coca-cola retailing research councils

Featured reports

Small is the New Big: Understanding and

Small is the New Big: Understanding and Leveraging

Preparing for Success in the Omni-Channel World

Surviving the Brave New World of Food Retailing:

The Online Fresh Foods Opportunity in Asia Pacific

Winning With the Connected Shopper in Eurasia and Africa

People Power for C-Stores: Using Employee Engagement to

Blog

What’s in a Name?

A Glimpse into the Future

News + Resources