Coca-Cola Retailing Research Council

Featured reports

Preparing for Success in the Omni-Channel World

The growing power of electronic commerce requires traditional retailers to examine how to best serve customer needs no matter which way they choose to shop. However, the omni-channel journey is extremely complex, requiring careful consideration of markets, customers, technology and...

Latin America, 2017

Surviving the Brave New World of Food Retailing:

Disruptive forces are forever changing the world of retail. Today’s shoppers—armed with new technologies and shifting personal needs and aspirations—are seeking entirely new solutions and customer experience from their stores. As a result, traditional strengths,...

North America, 2017

The Online Fresh Foods Opportunity in Asia Pacific

The Online Fresh Foods Opportunity in Asia Pacific examines why connected urban Asia Pacific region shoppers continue a disproportionate rate of purchasing fresh foods categories in stores. Examining original research with shoppers in 9 cities across...

Asia Pacific, 2016

Winning With the Connected Shopper in Eurasia and Africa

The 85 countries of Eurasia & Africa are experiencing a smartphone revolution that will allow a new era of connected shopping, bringing multiple benefits to both consumers and retailers. This report looks at the wants...

Eurasia & Africa, 2016

People Power for C-Stores: Using Employee Engagement to

When it comes to business, people matter. Studies consistently show that employee engagement leads to business growth, and that’s why the North America NACS Council chose to study the topic in this three-phase project. The...

North America NACS, 2016

Shaping the Future of Online Grocery

Online grocery has been slow to take off in most of Europe. Even in the two most advanced markets—the United Kingdom and France—online grocery shopping accounts for only about four to five percent of sales...

Europe, 2015

Untangling the Social Web: Insights for Users, Brands

Social networking is no longer defined by arbitrary status updates posted by millennials. It has incredible scope and power that demands attention from users, brands and retailers. Social media represents the most popular online activity worldwide and has altered...

North America, 2014

Blog

The Importance of Focus

May 25, 2017

The challenge facing traditional retailers in the exploding age of ecommerce is finding a way to build on existing strengths, while simultaneously entering new markets. To say the least, it’s a daunting task. Luckily, the...

Begin with the Basics

May 23, 2017

In an increasingly competitive world, employee engagement has never been more important – but sometimes the key elements to developing an engaged workforce are forgotten. Communication, recognition and safety are simple but essential elements for...

The most

relevant and insightful

retail research available

The coca-cola retailing research councils

Featured reports

Preparing for Success in the Omni-Channel World

Surviving the Brave New World of Food Retailing:

The Online Fresh Foods Opportunity in Asia Pacific

Winning With the Connected Shopper in Eurasia and Africa

People Power for C-Stores: Using Employee Engagement to

Shaping the Future of Online Grocery

Untangling the Social Web: Insights for Users, Brands

Blog

The Importance of Focus

Begin with the Basics

News + Resources