Research Topics
Research Topics
The Coca‑Cola Retailing Research Council has played a pivotal role in advancing knowledge and insights about company operations and culture within the retail sector. The Council’s studies delve into crucial aspects such as organizational behavior, leadership practices, employee engagement, and customer relations. By exploring these dimensions, the Council provides invaluable guidance on fostering a positive and inclusive company culture that drives business success, innovation, and customer satisfaction.
Start by recognizing what's changed today. Workers have new choices for jobs thanks to gig work, and today's workforce is more diverse than ever. Understanding these changes can help you better manage and retain today's workers.
Today's managers face a far more complex environment than in the past. Continual training is necessary to help them understand new competition, new shopper demands, and the needs of today's staffers.
Good managers are key to employee engagement. More than ever, managers need to share information clearly and consistently. Engaged employees lead to better sales, profits, and customer loyalty.
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Questions or comments on council studies are welcome, especially any insights on how you were able to use our reports.
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